The First Auto Show East, a 4 Day show got inaugurated at Salt Lake Stadium Grounds, Salt Lake, Kolkata, today. Organized jointly by the Confederation of Indian Industry (CII) and Society of Indian Automobile Manufacturers (SIAM), the Auto Show East – Kolkata, it is scheduled from 19th to 22nd November, 2010 at Salt Lake Stadium, Kolkata. The event is supported by the Automotive Component Manufacturers Association of India (ACMA) and Federation of Automobile Associations of India (FADA).
A number of Vehicle Manufacturers including – Hyundai, Tata Motors, Toyota, General Motors, Fiat India, Mahindra & Mahindra, TVS Motors, Ford India, Maruti Suzuki, Honda Cars, Honda Motorcycles, Yamaha, Hindustan Motors etc. are participating at this four day exhibition in Kolkata. Spread over an indoor and outdoor area of 10,000 sq meters, the Auti Show East also displays primarily passenger cars and vehicles like super bikes and high end cars. The participants will use this as an opportunity to strengthen brand image with stakeholders, networking for new dealers/customers, sharing best practices, and display/launch of new products for the Eastern region markets. The newly launched Aria by Tata Motors worth 16 lakhs and the Suzuki Hayabusa, the world’s fastest bike worth Rs 23 lakhs are the star attractions of this show.
A number of activities will be held concurrently during the show to give a unique experience to the people and auto enthusiasts of Kolkata. The events have been planned primarily keeping in consideration the love for vehicles of the people in the city. The events include: Safety Ride by Honda Motorcycles; 4x4 Track experience by Mahindra & Mahindra ; Painting competition for students by General Motors.
The timings for visitors are from 11 a.m to 7 p.m .
After the successful conclusion of the first edition of the Regional Auto Show in Hyderabad this is the second in row and the first initiative of organizing Regional Auto Shows by the organizers of legendary biennial Auto Expo – the complete automotive show – in Delhi. This event is expected to serve as a platform for networking and interaction with the stakeholders of the Automotive Industry at Regional level. Followed by the Auto Show East – Kolkata, the organizers are planning to rotate the Regional Auto Shows across the country in a phased manner. The next is scheduled in Pune.
The fair was inaugurated by Shri Ranjit Kundu, Transport Minister, Government of West Bengal. In his Inaugural speech, he commended this significant initiative of hosting an auto show in the City and mentioned that he is privileged to be a part of it. Speaking at the occasion he also touched upon various achievements of the State Transport Department in easing out the transport system of the City and bringing down the pollution rate consequently.
Later on, at a separate Press Conference Mr. P. Balendaran, Member, Executive Council, SIAM and Director, General Motors mentioned that Eastern Region has got immense potential in the automobile sector. In this regard, he also informed that in FY March 2010, the domestic sales in passenger car section grew by 26% nationally of which Eastern India contributed about 13% and West Bengal has got a share of 3.5%-4% in that. In Calendar Year 2009, Eastern India car sales figure was around 8800 cars and it touched a figure of 14,000 cars in Calendar Year 2010 till date.
Speaking at the occasion, Mr. Sugata Sen, Senior Director, SIAM opined that the Indian Automobile Industry has started growing beyond a single annual Auto Expo in Delhi. So a growing need is being felt for more and more Regional Auto Shows. However, unlike the concept car focus of the Delhi Auto Expo, these Regional Auto shows will be more local in character and have customer oriented to ensure high deliverables for the Industry.
Other dignitaries like Mr. Mauris D’ Lima, Head, Sales and Marketing, Fiat, Mr. Manoj Jha, MD, Hindustan Motors, Mr. G. Sanjay, GM, Marketing, Hyundai and Mr. S.B. Ganguly, Past Chairman, CII (ER) were also present to grace the CII Auto Show East.
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