Tuesday, November 23, 2010

Automotive aftermarket sector gears up to service complex vehicles with hi-tech equipment

Fuelled by the increasing number of vehicles on the road and ongoing aggressive expansion of Indian and foreign players, the automotive aftermarket for parts and services are growing rapidly. The aftermarket segment, which covers equipment and parts manufacturers, distributors, retailers, service providers and garages, is estimated to be worth Rs 24,000 crore.   It is estimated to zoom to Rs 44,000 crore  by 2015.

The  Indian and international companies that showcased their state-of the art and futuristic equipment and parts at the Auto Serve 2010 exhibition organized by the Confederation of Indian Industry (CII) during  November 19-21, 2010,  confirm this optimism in market uptrend. They have moved a step ahead and are ready to meet the service requirements of the modern day complex vehicles with world class equipments and spares.

They, however, find the shortage of skilled manpower as a stumbling block in this apparently booming market. The Union Human Resource Development Ministry and the Technical Universities in the country are requested to seize this opportunity for huge employment creation by making strategic modification in curriculum and establishing more dynamic industry-institution partnerships.

The sky-rocketing price of land, even in suburbs, is another major problem the automotive service providers face. The need for service stations are on the increase but the land for them is becoming scarce and unaffordable.

However, there is sustained innovation in the manufacture of equipment and spares and also in the way they are delivered.

Bosch is ready to meet the new requirements of the growing automotive industry. We want to prepare the Indian after market to face the new technologies with confidence’’, says Mr Sujit  Nayak, Head, Brand Management, Bosch Limited.

Bosch is offering complete solutions for automotive diagnostics, complete range of automotive spare parts, service concepts for independent workshops, technical training with technology transfer and even a technical hotline, he says.

Bosch offered on -the - spot class room training for mechanics and end-users at their exhibition stall on various aspects of engine management systems, anti-lock braking system passive safety system and automotive networking.

The Tube & Garage Equipment Division of TVS & Sons  Ltd offers latest tools and garage equipment such as;  lifting system, A/c management system, paint booth, heating system and others.

Mr R Sheshadri, General Manager,  TVS & Sons Ltd said, `To suit the requirements of the new cars with new technology we supply the service equipment and train the end-users. As the number of cars increase the need for equipment also would rise and we find steady growth in this segment’’.
The Puducherry-based Manatec Electronics Pvt Ltd, which design and manufacture garage equipment, specializes in developing electronic-based auto service equipment. ``We mainly focus on wheel care equipment, body shop and utility and pollution control equipment. Our strength is the sales and service network spread across the country. As we are directly involved in marketing and services we understand the customer needs and  deliver the right product and service to the industry’’, Mr. S Vijayaraghavan, Director (Business Development), said.

Mr Vijayaraghavan said as the vehicle population increases, the service infrastructure has to grow. The number of garages also should go up. Spiraling land price is making this difficult.

Madhus Garage Equipments Pvt Ltd is in the automotive aftermarket with high quality, latest and trendy equipment to suit the world class cars running on Indian roads, Mr K Narasimhan, Director, says. The Bangalore-based company brings to the market wheel service equipment from leading manufacturers.  Madhus also is engaged in providing training to the mechanics and customers and equipment users.

The companies at the Auto Serve exhibition are aware of the large opportunity, the growing automotive market is presenting for all the players across the value chain. However they consider it a big challenge to meet the market demand which is set to double in the next five years. Many of the companies are enhancing their capabilities to produce parts and are empowering themselves to service a wide variety and complexity of vehicles.

Over 95 Exhibitors showcased wide array of products and services in the automotive care, maintenance, service parts, garage equipments, diagnostic instrumentation, collusion & repair equipments, tyre & lubricants and pollution control equipments at Auto Serve 2010 Exhibition.  The exhibition provided industry an ideal platform to source latest products and services in automotive aftermarket industry and also identified potential dealers / distributors for the exhibitors

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