Although western fashion is in the air but still Indians have not forgotten their culture and tradition as it has become a benchmark in Tellywood and Bollywood industry.
The sequins work of sherwani with precious stones in golden shaded antique fabric has made a fashion statement for ongoing wedding season. In this wedding season GOC i.e. Gaurav Chhabra And Company has captured the essence of Indian culture by primarily focusing on the design element and the quality as this traditional designing group is famous for its quality workmanship. Striking opulence, magnificent detail and lavish embellishment are the features that make GOC’s collection scintillating.
The main pillar behind this collection is our famous traditional designer Gaurav Chhabra. Gaurav celebrates the glory of ethnicity with his Men’s Collection. At a very young age Gaurav found his interest in sketching which ultimately led to his passion for designing clothes (prêt and couture lines), which have been retailing at leading stores in Delhi since the year 1992.
Backed with years of experience and a strong foundation of custom tailored garments, he launched the label ‘GOC’ in the year 1999.He had to literally start from scratch, when I started my work we were just two of us and there were only two sewing machines at our disposal. As time went by more people joined and today we have a big team, says Chhabra, a graduate from the J.D Institute of Fashion Technology.
Gaurav participated in THE INDIA FASHION WEEK at Taj Palace Hotel by Ritu Beri Fashion Fraternity where his work was immensely appreciated and he was presented SIYARAM DESIGNER 97 AWARD for the “Best All-rounder Designer”.
Besides specializing in Wedding attire, he has also designed uniforms for renowned automobile companies like Mercedes Benz, Toyota, Maruti Udyog Limited for the Auto Expo in the capital. His label GOC has emerged as a one stop design house for weddings, especially for NRI clients, for it provides them varied range of designs to choose from for any occasion.
Today, GOC retails from twenty stores across the country, including Simaya, Millionaire, Jade Blue, Options, Telon, Origins and Meena Bazaar to name a few. His creations are also available internationally in UK, USA, Canada and Dubai. As Gaurav says, “I am trying to make my base strong in India, ten years down the line, I would like to see my clothes retailed all over the world.” Chhabra concedes that how one carry an outfit is the make or break factor. “Even a dress with very good fabric will not look good if you do not carry it the way it should be. So for me, it’s the most important thing.
Since Gaurav specializes in Men’s formal wear, he has participated in leading wedding exhibitions like Bride & Groom and Vivaaha, to showcase his work to his target clientele. GOC has exclusively designed sherwanis in two forms i.e. band galas and classic jackets with antique embroidery on sleeves and shoulders. The fabrics used in this are tanchoi silk, banarsis, silk blends, brocade, jamavar and kinkhab which is being highly appreciated by handsome bride grooms. Chhabra’s wedding collection is priced between Rs.20, 000 and Rs.3 lakhs.
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