Delhi Auto Expo 2010

The upcoming auto event is poised to be the second largest auto event in the world preceding the Shanghai Auto Show in China which has around 600,000 visitors annually. In 2009, nearly 30 Auto shows were held globally.used cars hyderabad The New York Auto Show had 1.2 million viewers.

The Shanghai Auto Show and New York Motors Show have their venues in the hearts of these two bustling cities which wins them far more footage. Such is not the case with the Delhi Auto Expo which is held at Pragati Maidan and does not enjoy this benefit. Moreover, the New York Auto Show is held for 10 days and Shanghai Auto Show is spread over 9 days while Delhi Auto Expo is held only for seven days.Maruti true value Even after these limitations the Delhi Auto Expo is expected to draw at least 1.8 million visitors in a span of less than seven days.

One of the main reasons for the Delhi Auto Expo to become one of the most successful ones is India’s fast growing market for two-wheelers and passenger vehicles. Currently the car ownership in India is only 7 cars per 1000 people as compared to 27 cars per 1000 people in China.electric bike Thus, there is enormous scope of development for the new vehicle market. The event is an ideal platform for global and domestic auto manufacturers to showcase their products.

Moreover, auto component manufacturers and accessories manufacturers also find it a suitable platform to promote their products and create brand awareness. For many of these global vehicle manufacturers, India is yet a virgin market and showcasing a concept model here proves very fruitful. Component manufacturers benefit greatly from events like these,” says Mohit Arora, senior director, Singapore based JD Power & Associates.

Auto Expo missing Manufactures

Ford Motors had unveiled its small car Figo last month announcing the launch of the car sometime next year. The car will go into production by second half of 2010 and will hit the roads by the end of the year. it is losely based on Fiesta platform keeping its price tag to the minimum. There are no confirmed reports but Ford might skip the Delhi Auto expo 2010.

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Similarly, Nissan is also expected to unveil its small car Micra but the same is not confirmed officially. Thus, Nissan India may be missing from the Delhi Auto Expo in January 2010. Nissan Micra is being developed on the new global V-platform specifically designed by Nissan for the emerging markets. The car will go into production in India by late 2010 and in Brazil only by 2011.

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Mitsubishi will be a conspicuous absentee from the Auto Expo and will enter the Indian market only with its Lancer Evo X later in the year. After years of moving slowly, the Japanese company will finally show its true colours in India by launching the Lancer Evolution X in India. The car is expected to make its foray in the Indian market either by April 2010 or September 2010.

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2010 Auto Expo Delhi

“The 2010 Auto Expo will be bigger, brighter and better than the previous shows. The growing number of visitors indicates the rising importance of India as a key automobile destination,” says Pawan Goenka, president of the Society of Indian Automobile Manufacturers (Siam) and President, Mahindra & Mahindra.

The Auto Expo is jointly organised by CII, Siam and the Automotive Component Manufacturers Association of India.

“The New Delhi Auto Expo is held only for seven days, while the New York Auto Show is open for 10 days and the Shanghai Auto Show is spread over nine days. The New York Auto Expo attracts a large crowd because the show venue is located in the heart of New York City’s 34th and 39th Street intersections, which are busy locations. Besides, the show is also promoted as a significant tourist attraction, while Delhi Auto Expo’s Pragati Maidan does not enjoy this benefit,” says one industry executive.

There are three reasons for the big draw. For one, India is a fast-growing market for cars and two-wheelers. Compared with China’s 27 cars per 1,000 citizens, India has only seven car owners per 1,000 citizens. “Delhi’s Auto Expo event is the bellwether for the automobile industry. Both domestic and global companies can showcase products to the largest potential audience,” says Venu Srinivasan, President of the Confederation of Indian Industry (CII) and CMD of TVS Motor.

Two, the 2010 edition holds immense significance for global vehicle manufacturers, since India and China were the fastest to recover from the financial crisis that swept the world last year. Car sales in the domestic market from April-November this year grew 21 per cent, while sales of medium and large trucks and buses in the same period dipped by barely 2.4 per cent. Much of the key markets in the US and Europe are still in the negative and yet to witness a recovery.

Three, global car and truck majors who skipped this year’s key events like the Tokyo Motor Show are lining up to showcase their products at the capital’s Auto Expo. “There could be multiple reasons as to why companies avoided participating in the global auto shows. One reason could be cost-cutting. For many of these global vehicle manufacturers, India is yet a virgin market and showcasing a concept model gives tremendous mileage. Component manufacturers benefit greatly from events like these,” says Mohit Arora, senior director, Singapore based JD Power & Associates.